One of the benefits of doing split testing is that you can get your results fast, which means you can start profiting really fast too.
Just imagine this for a moment…
If you start testing today, in as little as one week you could be effortlessly making more money with your sales letter. Even as something as simple as changing the headline can boost conversions by 100%, 200%, 300% or more!
I’ll give you a few seconds to do the math. Go ahead and think about how much moremoney you’d make this year if you doubled your conversion rates. Pretty staggering,right?
Obviously, you’ll want to start enjoying better conversions and more revenue as soon as possible. That’s why you’ll want to check out these three surefire tips for making split testing faster than ever before…
1. Focus On Big Changes
You’re going to find yourself split testing forever if you’re trying to boost your conversions with tiny, subtle changes.
For example, increasing the size of your payment button by 15% isn’t going to make that big of a difference. Changing the word “ a” to “ the” in a headline isn’t going to get you laughing all the way to the bank. Changing one line in the middle of a paragraph probably isn’t going to make a huge difference.
If you want to see big conversion boosts fast, then focus on the BIG factors like your headline. And when you test these factors, test major variations. Be bold! It’s the only way to get those conversion rates moving upwards!
2. Test Two Variations of Your Variable
When you do a split test, you test just ONE factor while holding all others constant.
For example, you test headlines ONLY. Or you test pricing ONLY. Or you test your call toaction button ONLY. This alone lets you test fast, at least when compared to multivariate testing.
However, some split testing tools let you test out multiple variations of your factor at the same time.
For example, you can test six different headlines during one test, rather than running three separate tests pitting the headlines against each other. But here’s the thing…
Testing all those variations requires a lot of traffic and a lot of time. So if you’re looking to start getting results FAST, then you may want to do separate split tests rather than running all variations at the same time.
Let me explain this with an example…
Let’s suppose you initially decide to run six headline variations against each other. If you do this testing all at once, you’ll need to wait many weeks for the results.
If you run these tests separately where you only pit two headline variations against each other, then you’ll have your FIRST test result in your hand in as little as one week. And depending on what that test result is, you may alter your testing plans.
For example, a really good result with an eye-popping conversion rate may make you realize you don’t need to run all six variations of that headline. So maybe you’ll run one more test against your control. Maybe two. But either way, you’ll save time.
So if getting fast results is one of your top goals, then limiting your tests to two variations of the same factor could potentially speed up your results.
3. Use a Good Split Testing Tool
Still another good way to get better results more quickly is by using a good split testing tool. I recommend Split Test Monkey. Here’s why:
- There’s nothing to download or install. All you have to do is log into your dashboard to quickly and easily set up your split tests.
- There is no learning curve, so you’ll hit the ground running. You don’t even need to know anything about statistics, because Split Test Monkey will handle all the tracking and number crunching for you.
- You don’t need to do any cumbersome calculations. That’s because Split Test Monkey’s Auto Optimizer feature handles it all for you, which makes split testing faster and easier than ever.